Your brand is the foundation. Your website is where it comes to life.
brand strategy & Website design
This experience blends brand strategy, intentional design, and website development to create a digital presence that expresses your work clearly and resonates with the people meant to find you.
Where strategy becomes presence
Your website is more than a place people land. It’s the space where your work is experienced, understood, and trusted.
This service combines the full Brand Strategy & Design process with the creation of a custom website built to express your work clearly and intentionally online. Rather than treating branding and web design as separate pieces, we approach them as one cohesive ecosystem where your message, visuals, and structure all support the same purpose.
Through the Resonance Method™, we begin by clarifying your positioning, voice, and emotional signature before translating that foundation into a website that feels aligned and easy for your audience to navigate.
The Resonance Method™
Most branding processes start with the visible stuff, the logo, the palette, the website. We start somewhere else entirely.
The Resonance Method™ works from the inside out.
Weaving strategy, psychology, messaging, and visual identity into one cohesive system rather than treating them as separate pieces. Three phases, each one building on the last, until what's true about your work resonates to everyone who encounters it.
our process
Before anything is designed, we go to the core. We establish the foundation of your brand, your mission, your vision, your positioning, but rooted in who you actually are, not the language you've borrowed or the framing that's never quite fit. This becomes the fixed point everything else is built from.
Inner Alignment
People feel a brand before they understand it. This phase defines the specific emotional experience your work creates, the subconscious impression that makes someone think this is exactly what I've been looking for before they can explain why.
emotional signature
Now we build what people see. Your visual identity, your website, your brand ecosystem. Each element intentionally designed to carry and communicate everything established in the first two phases. Nothing decorative for its own sake.
outer expression
learn more about our process
The Resonance Method™
Most branding processes start with the visible stuff, the logo, the palette, the website. We start somewhere else entirely.
The Resonance Method™ works from the inside out.
Weaving strategy, psychology, messaging, and visual identity into one cohesive system rather than treating them as separate pieces. Three phases, each one building on the last, until what's true about your work is legible to everyone who encounters it.
our process
We begin by clarifying your mission, positioning, and brand foundations. This phase creates the strategic and energetic alignment necessary for everything that follows.
Our Ten-Week Journey
project timeline
Inner Alignment & Strategic Foundation
week one
Here, your emotional signature is translated into visual form. Your brand identity is developed with intention, ensuring every element reflects the tone and depth of your work.
Emotional Signature & Identity Design
week two & three
Your complete brand system is finalized and documented. This guidebook ensures your brand remains cohesive and consistent as your business grows.
Brand Guidebook & Integration
week four
Together we outline your website messaging framework, page structure, and strategic flow. You’ll also receive the Aligned Copy Prompt Library, a curated set of AI prompts designed to help you generate website copy that reflects your brand voice, positioning, and emotional signature.
Website Messaging & structure
week five
Your website begins to take form as we translate your brand into a fully designed digital experience. This phase includes page design, development, and a collaborative revision process to refine the layout, structure, and visual details.
Website Design, Build, & refinement
week six - eight
Your website is officially launched and delivered. You’ll receive access to your final files, along with training resources and a walkthrough video so you feel comfortable managing and updating your site moving forward.
Delivery & Training
week ten
We establish clear direction for how your brand moves forward in the world. This includes guidance on messaging, content, and presence, allowing you to show up with confidence and clarity.
Embodiment & Aligned Marketing Direction
week nine
What We Create Together
the deliverables
The Resonance Method™ guides this entire process. We begin with clarity and alignment at the core of your brand, then translate that foundation into a visual identity and website designed to communicate your work with depth and intention.
by the end of this process
You’ll walk away with a brand and website that feel clear, cohesive, and deeply aligned with the work you’re here to do.
You’ll have a strategic foundation, a refined visual identity, a thoughtfully built website that expresses your work online, so your presence feels natural and recognizable to the right people.
starting at $5999 usd | split into 4 payments.
This phase connects your vision, voice, and mission so your brand is built from a place of clarity and intention.
Clarifying the foundation of your brand
inner alignment
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Brand Clarity Workbook
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Guided Clarity & Activation Meditation Bundles
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Weekly 30-minute Strategy Intensives
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Ideal Client Discovery
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Brand Values & Mission Alignment
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Brand Positioning
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Brand Voice Development
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Messaging Pillars
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Strategic Brand Foundations
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Brand Launch Roadmap
(Purpose, People, Position, Personality, Point of View, Promise, Pitch)
Here we identify the emotional signature of your brand and the atmosphere it creates for the people it is meant to reach.
Defining how your brand is meant to be felt
Emotional Signature
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Brand Personality & Emotional Signature
Design Psychology Framework
Brand Mood Exploration
Brand Atmosphere & Visual Tone Guide
Content Direction Guide
Brand Photography Direction Guide
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This is where your brand takes form through a cohesive visual system designed to communicate your work clearly and memorably.
Translating strategy into visual identity
outer expression
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Primary Logo
Secondary Logo
Brand Mark
Strategic Color Palette
Typography System
Brand Style Board
Brand Identity Design System
Brand Guideline Booklet
Brand Photoshoot Guidelines
Unlimited refinement rounds are included within project timeline to ensure the final identity feels aligned and complete.
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Here translates your brand strategy into the structure and narrative of your website, ensuring your message is clear, cohesive, and easy for the right people to understand.
Clarifying how your work is communicated online
Website Strategy & Messaging
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Website Page Structure
Website Messaging Framework
Homepage Narrative
About Page Narrative
Services Page Messaging
Strategic Calls-to-Action
Conversion Flow Planning
Aligned Copy Prompt Library for AI-assisted writing
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This is where your brand and messaging come together in a fully designed website that expresses your work online with clarity and intention.
Bringing your brand into a digital experience
Website design
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Custom Website Design + Development
Core 7 Website Pages
Mobile Optimization
Basic SEO Setup
Email Opt-in Integration
2 Pre-Built Page Templates
Website Training Videos
30 Days of Technical Support
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Blog Set Up + 15 posts
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Unlimited refinement rounds are included within project timeline to ensure the final site feels aligned and complete.
Marie A. | Shift functinal medicine
I was impressed with Jacquelynn's organization, her vibe, her patience. I really enjoyed the workbooks to make my ideas and vision more clear. When you decide to work with her you will learn a TON, your ideas will be refined, and you will end up with a gorgeous brand & website at the end!
"You'll end up with a gorgeous brand & website at the end"
I was nervous starting this process again and investing another thousands of dollars as I had been through it twice before with results ranging from Meh! to awful. Jacquelynn had a proven process, that made me think deeply about my business, she walked me through the creative process, made suggestions but didn't enforce her own style, and had a really organized way to track the project's progress. Her process walks you through branding in a really organized way that is tied to the heart of your business and the clients you serve.
Monica C. | restore & renew
"The proven process made me think deeply about my business"
Jacquelynn was so great to work with! She grasped my vision for our start-up company and branded and illustrated it beautifully. She's timely, organized, and very personable to work with! I highly recommend.
Erica A. | Root Functional Medicine
"Timely, organized, and very personable to work with! I highly recommend."
Jacquelynn's highly creative sensibilities enabled her to translate my vision for my website into reality precisely as I had imagined it. All of these were wrapped in a lovely and professional personality that made our weekly calls delightful. You'd be hard pressed to find someone better to work with. Jacquelynn is the full package.
Jacquie M. | Mindful Movement
"The full package!"
There are so many people out there who do this work and its hard to choose someone. When we had our intro call I could feel her authentic and honest energy. She's very professional and organized. She made the project enjoyable and was on schedule each and every step of the way! I'm so happy with the finished product and its exactly what I hoped for as the digital representation of my brand! I highly recommend!
Olga a. | ayurvedic Practitioner
"I'm so happy with the finished product and it's exactly what I hoped"
Working with Jacquelynn was hands down one of the best things I've done for my business. The way she sets you up for success is next level. Even months later, the work we did together continues to impart my business in the most expansive way.
Nastassia M. | Mindset Coach
"The best thing I've done for my business"
Meet Jacquelynn
Meet the founder
learn More about me
I built this company at the intersection of design, psychology, and strategy, where beauty is intentional, intuition is supported, and ambition is grounded in clarity.
It didn’t begin in a polished way. It began at a turning point where I chose to go all in on creating a life and business of my own, and that decision shaped everything that has followed.
Over the last decade, this work has deepened into something far beyond aesthetics. It’s about creating brands that move with purpose, build trust, and support real, sustainable growth.
At its core, this has always been about you. Your vision. Your direction. And the alignment we create together to bring it all to life.
I’m here to help you bring clarity to your message, confidence to your presence, and momentum to your business.
Still have questions?
Here's what people usually want to know before getting started.
frequently asked questions
Getting started
the design process
strategy & messaging
investment & payments
meditations & resources
Website Development
Once you book your free consultation, you’ll receive a confirmation email with a link to join the call at your selected time. During the call, we’ll discuss your vision, project needs, and how we can bring your work into form to determine if we’re a good fit. If you decide to move forward, I’ll send over the proposal, client agreement, and invoice for the non-refundable deposit to secure your place on my calendar.
After your project is booked, you’ll receive a welcome video and onboarding packet introducing the client portal and project timeline we’ll use throughout the process. You’ll also gain access to your Brand Clarity Workbook and guided meditations so you can begin the alignment phase before our first strategy session and the start of the Resonance Method™.
What does the process look like from consultation to kickoff?
Getting Started
Projects are scheduled on a first-come, first-served basis and are typically booked about 3–4 weeks in advance, though this can vary throughout the year. During your free consultation, we’ll review your timeline and my availability.
Once your proposal is accepted and the deposit is paid, your spot is secured. You’ll then receive your welcome video and onboarding packet with access to the Brand Clarity Workbook and guided meditations before our kickoff call.
How soon should I be booking a custom design project with you?
I love to work with purpose-driven, service-based entrepreneurs who care about the impact of their work and want to bring more clarity and intention to their brand.
The best partnerships are built on trust, openness to the process, and a willingness to collaborate so the final brand feels aligned and authentic.
What do you look for in a client or great working partnership?
You’ll be presented with three visual identity concepts, each including a logo, color palette, typography, and overall visual direction. From there, you’ll select the concept that best aligns with your vision, and we’ll refine it through revisions until it feels fully aligned.
How many design concepts will I get to choose from?
The Design Process
Revisions are built into the project timeline to ensure the final identity feels fully aligned. You’ll have a dedicated revision phase where we refine your chosen concept, allowing for as many adjustments as needed within that timeframe until everything feels just right.
How many revisions will I get?
Additional materials or pages can absolutely be added to the project if needed. Depending on the scope, they can be included for an additional investment and may extend the project timeline slightly.
What happens if I require additional collaterals or pages designed?
At the end of the project, all final design assets, including logos, color codes, typography, and your brand guideline document, are delivered through a Google Drive folder. You’ll be able to download and save all files to your own computer or drive. Please note that the folder remains available for 12 months before it expires.
How are the final designs delivered?
Strategy shapes every visual decision in your brand. Once we clarify your positioning, voice, and emotional signature, those insights guide the colors, typography, and overall design direction. This ensures your brand communicates your work clearly and resonates with the right people.
How does strategy influence the design of my brand?
Strategy & Messaging
A brand is more than visual elements, it’s how your work is understood and experienced. Beginning with strategy allows us to clarify your positioning, voice, and emotional signature before any design decisions are made. This ensures the visual identity we create reflects the depth of your work and resonates with the people it’s meant to reach.
Why does this process begin with strategy before design?
Messaging strategy focuses on clarifying how your brand communicates. This includes defining your brand voice, messaging pillars, and the core themes that guide your content and offers. The goal is to create clear, consistent language so your audience quickly understands who you are, what you do, and why your work matters.
What is included in the messaging strategy portion of this service?
Messaging pillars are the core themes that guide how your brand communicates. They highlight the key ideas, perspectives, and topics your brand consistently speaks about, helping you create content and messaging that feels clear, focused, and recognizable.
What are messaging pillars?
The Brand Strategy & Design package begins at $2,229 USD, split into two payments over the five-week project timeline. This investment covers the full strategic and visual identity process. The price remains $2,229 unless additional design collateral is requested or the timeline extends due to client-related delays in communication or feedback. Any additions are always discussed and approved before moving forward.
How much should I be prepared to invest?
Investment & Payments
Yes. The $2,229 investment is split into two payments over the five-week project timeline. A 50% non-refundable deposit is due at booking to secure your spot in my calendar, with the remaining balance due in week five at the completion of the project. Additional payment plan options are also available through Affirm and Klarna for those who prefer extended installments.
Are there payment plans?
Payments can be made via debit or credit card, bank transfer, or through financing options such as Affirm and Klarna. Cash and physical checks are not accepted.
How do you accept payments?
Because each project involves dedicated time and work throughout the timeline, payments made during the project are not refundable. Our payment structure reflects the work completed at each phase of the process. If a project is canceled partway through, the payments made up to that point cover the work already completed
Are there refunds?
For the Brand Strategy & Design package, everything outlined in your proposal is included within the $2,229 investment. There are no additional costs unless you choose to add extra design collateral or request work beyond the original project scope.
Are there any additional costs I should plan for?
These guided meditations are designed to support the inner alignment phase of the process. The clarity meditations help you slow down, reconnect with your vision, and open yourself to deeper insight around your mission, voice, and direction.
The activation meditations focus on shifting your internal state. They are designed to help reframe common blocks around visibility, leadership, and growth so you can move forward with greater confidence and momentum.
What are the guided clarity & activation meditation bundles?
Meditations & Resources
Activation meditations focus on shifting your internal state rather than simply quieting the mind. They combine grounding with intentional language and affirmations to help reframe patterns around visibility, self-worth, leadership, and growth. The goal is to support a shift in mindset and energy so you can move forward with greater clarity and confidence.
How are activation meditations different from traditional meditations?
Clarity meditations are best used when you’re seeking insight, direction, or a deeper connection to your vision and message. Activation meditations are designed for moments when you need a shift in mindset or energy around things like visibility, confidence, or growth.
When should I use the clarity meditations versus the activation meditations?
Most sessions are between 10–20 minutes, with some shorter options designed for quick moments of clarity or energetic shifts.
How long are the meditation sessions?
The platform we choose depends on your website needs and goals. I primarily design on Showit, WordPress, Webflow, and Shopify because they offer flexible design capabilities along with user-friendly interfaces and strong support.
What website platforms do you work with or recommend?
Website Development
Yes. At the end of the project, you’ll receive website training videos that walk you through the platform backend so you can confidently edit text, images, navigation, and other basic updates.
Will I be able to edit my website after launch?
Basic SEO setup is included, and during week five we’ll also identify foundational keywords for your website. This helps position your site to be discovered, though achieving strong long-term results typically requires ongoing SEO work by an agency.
Is SEO included with your design services?
Seven pages are included in this package: Home, About, Services, two Sales Pages, Blog, and Contact. The exact page structure can be adjusted based on your needs. Additional pages can also be added for an additional fee.
How many website pages are included in the design?
Yes. You’ll receive a page template that can be reused for future pages, along with training videos showing you how to clone and create new pages within the platform for easy expansion.
Can I add additional pages later if my business grows?
We can assist with the setup process, but hosting and domain services are not included in this package. These are arranged separately based on your needs, and we’re happy to recommend trusted providers to help you get started.
Do you provide website hosting or domain setup?
work with us
Ready to bring your work online with intention?
Book a complimentary consultation and we’ll explore your vision, direction, and how we can bring it to life online.
Schedule your call
The Quirky Details You Didn’t Ask For (But Might Love)
Let's Get personal
Personality types
7w8 | ENFP-A | 5/1 Projector
Zodiac
Libra
Sidekick
My pups, Willow & Luna
Book
Throne of Glass Series
Favorite pastime
Sunbathing in Spring
Season of choice
Spring in Italy
top of the bucket list
20 acre homestead
Newest obsession
Reformer Pilates & Kabbalah
